Fairness of the fairer sex is always envied by the not so fair sex. So when different companies launch fairness creams for the women even men demand for equal rights. No more the guys love to reason out their fear of rejection by reiterating the song, “Hum kale hai to kya hua, Dilwale hai…” Rather they would prefer the girl’s temptation to make the first move singing, “Gore gore, oh ba ke chore…” Thus their wish was market’s command and fairness creams for men are here. No more our Adams have to be embarrassed and abashed for getting caught white handed in those secret applications.
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